What We Do

E.fi is a strategy and execution hub for visionary leaders building what’s next — within matrixed organizations or from the ground up.

We help visionary leaders get scalable results faster. Through hands-on workshops, strategic frameworks on-demand, and a supportive community of builders, we help you:

• Design execution models that create clarity from chaos

• Align your people to the right roles and scalable workflows

• Launch new business lines and transformation projects

• Build scalable operations without losing momentum

Whether you're designing a new department, launching an initiative, or solving a systems problem inside a complex organization — E.fi gives you the roadmap, execution blueprint and tools to move with clarity and speed. 

That purpose led to a career in biomedical engineering and eventually to leading transformations with C-Suite executives in Fortune 100 companies like Merck and Bristol Myers Squibb, senior leaders in global giants like Novo Nordisk, department heads of academic institutions and U.S. government agencies. After nearly 10 years and more than 15 launches across all functions in most value chains, one truth has proven universal: Execution breaks down when people, processes, and vision aren’t aligned.

That’s where E.fi comes in. After nearly a decade of driving impact inside large institutions, Ophelia founded E.fi to scale that impact and help even more visionary leaders turn their bold ideas into a scalable reality.

What We Believe

At E.fi, we don’t chase buzzwords or crank out slide decks. We believe in bringing clarity to ambiguity, purpose to process, and delivering results — on time, under pressure, and built to scale. 

Whether launching a new initiative, standing up a business unit, or navigating change in a highly regulated space, E.fi equips leaders with the clarity, systems, and team alignment they need to move faster.